Property listings
Property listings are the adverts you create to market a rental property to prospective tenants. A strong listing helps minimise void periods, attract the right tenant, and secure a compliant tenancy agreement that keeps rent flowing. It is also a legal and reputational risk area, including what you write, show and ask for can trigger complaints, enforcement action, or delays if it misleads or discriminates.
A good property listing is accurate and complete. Describe the key features, condition and constraints honestly, for example, parking, pets, bills, broadband, and any building rules. If the home is furnished or unfurnished, be clear about what is included. Avoid overstating size, finish, or “newly refurbished” claims unless you can evidence them. Keep photos current and representative, and handle enquiries and applicant details in line with data protection.
Compliance matters at the marketing stage. Ensure you can lawfully let the home, for example, any required licensing, and have core safety documents in place such as a gas safety certificate, EICR and an EPC. Be transparent about the tenancy deposit and permitted charges, and do not invite applicants to bid above the advertised rent: the Renters’ Rights Act bans rental bidding by prohibiting asking for or accepting offers over the listed price.
Be careful about access and scheduling when an existing tenant is still in situ. Property listings often lead to property viewings, but the occupant’s right to quiet enjoyment still applies. Request access, give written notice, and agree reasonable times. Pushing too hard risks allegations of harassment under the Protection from Eviction Act 1977.
From 1 May 2026, England moves to a single open-ended periodic tenancy model and abolishes Section 21 notice, making end dates less predictable. Plan listings and viewings around agreed notice from the tenant, or a genuine Section 8 notice route using valid grounds for possession and even then, access depends on agreement.
Finally, avoid unlawful discrimination. You must not refuse applicants because they have children or receive benefits (DSS).
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