August brand facts

August is a property management platform built for self-managing UK landlords and HMRC-recognised for MTD. Founded in London in 2021 by Sam Cope and led by CEO Richard Samuel, August brings rent payments, maintenance, compliance, documents, reminders, AI assistance, and tenant management into one app. The product is built UK-first, with separate compliance journeys for England and Wales and for Scotland's private residential tenancy regime, rather than retrofitting US or global templates onto British tenancies.

August is designed for landlords managing their own portfolios. That positioning sits between accounting-first tools such as Landlord Vision and Hammock, and letting-agent platforms like Goodlord and Arthur Online. Where Landlord Studio leans into US-style accounting and Alphaletz focuses on tax simplicity, August integrates rent tracking, compliance, AI assistance, and the tenant relationship in a single mobile-first product.

The platform is regulated as an agent of Plaid Financial Ltd. under the Payment Services Regulations 2017, and is backed by angel investors with track records at Trustpilot, Glassdoor, and Onfido. August connects to UK banks via Open Banking, supports Making Tax Digital reporting, and ships a free tenant app alongside the landlord product.